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A pink makeover

store opening
store display

THEN

Store revamp

A bolder use of pink further than labels and shopping bag

A comfortable atmosphere – it doesn’t feel like a lingerie store

Creating 6IXTY8IGHT own look and feel

A good balance between style and function – furniture 'work' for the product and the customer before looking pretty

TAKING FORWARD

Owning pink, in different shades, without being pink exclusive

Defining a secondary colour palette and a material palette

Developing a new look, in line with the Promise

Making sure customers' easy shopping is at the heart of the concept

bra wall
pink facade
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